CAC (Customer Acquisition Cost)
Calculate CAC (Customer Acquisition Cost) instantly with the exact formula and a worked example. Free online calculator — no signup, works on mobile.
CAC (Customer Acquisition Cost)
Marketing costs
New customers
CAC
2,000₽
More about: CAC (Customer Acquisition Cost)
What it calculates
The “CAC (Customer Acquisition Cost)” calculator computes CAC in ₽ from 2 parameters: marketing costs, new customers.
Applied in business management, unit economics, and financial modeling.
Example calculation
With parameters Marketing costs = 100,000, New customers = 50 the result is 2,000 ₽.
How to use
- Enter the parameter values — every field above is adjustable with a slider.
- The result and related metrics are calculated automatically as you type.
- Use the additional metrics shown (if any) where needed.
- Copy the result or bookmark the page.