LTV (Lifetime Value)

Calculate LTV (Lifetime Value) instantly with the exact formula and a worked example.

LTV (Lifetime Value)

ARPU/mo
Margin, %
Churn/mo, %
LTV
40,000
Calculate LTV (Lifetime Value) instantly with the exact formula and a worked example.

More about: LTV (Lifetime Value)

What it calculates

The “LTV (Lifetime Value)” calculator computes LTV from 3 parameters: arpu/mo, margin, %, churn/mo, %.

Applied in business management, unit economics, and financial modeling.

Example calculation

With parameters ARPU/mo = 1,000, Margin, % = 80, Churn/mo, % = 2 the result is 40,000.

How to use

  1. Enter arpu/mo, margin, % and churn/mo, % — each field above is adjustable with a slider.
  2. LTV is calculated automatically as you type.
  3. Check the worked example below to see the formula applied to real numbers.
  4. Copy the result or bookmark this calculator.

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FAQ

How is LTV (Lifetime Value) calculated?
The LTV (Lifetime Value) calculator computes LTV from arpu/mo, margin, %, churn/mo, %. Enter your values above and the exact formula is applied instantly; a worked example with real numbers is shown below.
Is the LTV (Lifetime Value) calculator free?
Yes. It is completely free, needs no signup, runs entirely in your browser, and sends no data to any server.

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