Marketing Efficiency Ratio
Calculate Marketing Efficiency Ratio instantly with the exact formula and a worked example.
Marketing Efficiency Ratio
Total revenue for the period$
Total marketing spend for the period$
MER
3
Marketing as a share of revenue
33.33%
More about: Marketing Efficiency Ratio
What it calculates
The “Marketing Efficiency Ratio” calculator computes MER from 2 parameters: total revenue for the period ($), total marketing spend for the period ($).
Applied in business management, unit economics, and financial modeling.
Example calculation
With parameters Total revenue for the period = 3,000,000 $, Total marketing spend for the period = 1,000,000 $ the result is 3.
How to use
- Enter total revenue for the period and total marketing spend for the period — each field above is adjustable with a slider.
- MER is calculated automatically as you type.
- Check the worked example below to see the formula applied to real numbers.
- Copy the result or bookmark this calculator.
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FAQ
How is Marketing Efficiency Ratio calculated?
The Marketing Efficiency Ratio calculator computes MER from total revenue for the period, total marketing spend for the period. Enter your values above and the exact formula is applied instantly; a worked example with real numbers is shown below.
Is the Marketing Efficiency Ratio calculator free?
Yes. It is completely free, needs no signup, runs entirely in your browser, and sends no data to any server.
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