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Share of Voice

Calculate Share of Voice instantly with the exact formula and a worked example.

Share of Voice

Brand mentions
Total mentions in the category
Brand market share%
SOV
25%
Calculate Share of Voice instantly with the exact formula and a worked example.
Gap vs market share
5pp
Outlook
Above market share — growth potential
Rest of the category
750

More about: Share of Voice

What it calculates

The “Share of Voice” calculator computes SOV in % from 3 parameters: brand mentions, total mentions in the category, brand market share (%).

A professional calculation for specialists.

Example calculation

With parameters Brand mentions = 250, Total mentions in the category = 1,000, Brand market share = 20 % the result is 25 %.

How to use

  1. Enter brand mentions, total mentions in the category and brand market share — each field above is adjustable with a slider.
  2. SOV (%) is calculated automatically as you type.
  3. Check the worked example below to see the formula applied to real numbers.
  4. Copy the result or bookmark this calculator.

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FAQ

How is Share of Voice calculated?
The Share of Voice calculator computes SOV (in %) from brand mentions, total mentions in the category, brand market share. Enter your values above and the exact formula is applied instantly; a worked example with real numbers is shown below.
Is the Share of Voice calculator free?
Yes. It is completely free, needs no signup, runs entirely in your browser, and sends no data to any server.

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