Share of Wallet
Calculate Share of Wallet instantly with the exact formula and a worked example.
Share of Wallet
Customer spend on your brand$
Customer's total category spend$
SOW
30%
Goes to competitors
7000$
More about: Share of Wallet
What it calculates
The “Share of Wallet” calculator computes SOW in % from 2 parameters: customer spend on your brand ($), customer's total category spend ($).
A professional calculation for specialists.
Example calculation
With parameters Customer spend on your brand = 3,000 $, Customer's total category spend = 10,000 $ the result is 30 %.
How to use
- Enter customer spend on your brand and customer's total category spend — each field above is adjustable with a slider.
- SOW (%) is calculated automatically as you type.
- Check the worked example below to see the formula applied to real numbers.
- Copy the result or bookmark this calculator.
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FAQ
How is Share of Wallet calculated?
The Share of Wallet calculator computes SOW (in %) from customer spend on your brand, customer's total category spend. Enter your values above and the exact formula is applied instantly; a worked example with real numbers is shown below.
Is the Share of Wallet calculator free?
Yes. It is completely free, needs no signup, runs entirely in your browser, and sends no data to any server.
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