Logo Retention
Calculate Logo Retention instantly with the exact formula and a worked example.
Logo Retention
Customers at start of periodpcs
Customers at end of periodpcs
New customers in the periodpcs
Logo Retention
90%
Customers retained
90pcs
Customers lost
10pcs
Customer churn
10%
More about: Logo Retention
What it calculates
The “Logo Retention” calculator computes Logo Retention in % from 3 parameters: customers at start of period (pcs), customers at end of period (pcs), new customers in the period (pcs).
Applied in business management, unit economics, and financial modeling.
Example calculation
With parameters Customers at start of period = 100 pcs, Customers at end of period = 105 pcs, New customers in the period = 15 pcs the result is 90 %.
How to use
- Enter customers at start of period, customers at end of period and new customers in the period — each field above is adjustable with a slider.
- Logo Retention (%) is calculated automatically as you type.
- Check the worked example below to see the formula applied to real numbers.
- Copy the result or bookmark this calculator.
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FAQ
How is Logo Retention calculated?
The Logo Retention calculator computes Logo Retention (in %) from customers at start of period, customers at end of period, new customers in the period. Enter your values above and the exact formula is applied instantly; a worked example with real numbers is shown below.
Is the Logo Retention calculator free?
Yes. It is completely free, needs no signup, runs entirely in your browser, and sends no data to any server.
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