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DAU/MAU Ratio

Calculate DAU/MAU Ratio instantly with the exact formula and a worked example.

DAU/MAU Ratio

MAU (monthly active users)pcs
DAU (average daily active users)pcs
DAU/MAU
25%
Calculate DAU/MAU Ratio instantly with the exact formula and a worked example.
Active days per month
7.5
Rating
Good

More about: DAU/MAU Ratio

What it calculates

The “DAU/MAU Ratio” calculator computes DAU/MAU in % from 2 parameters: mau (monthly active users) (pcs), dau (average daily active users) (pcs).

Applied in business management, unit economics, and financial modeling.

Example calculation

With parameters MAU (monthly active users) = 10,000 pcs, DAU (average daily active users) = 2,500 pcs the result is 25 %.

How to use

  1. Enter mau (monthly active users) and dau (average daily active users) — each field above is adjustable with a slider.
  2. DAU/MAU (%) is calculated automatically as you type.
  3. Check the worked example below to see the formula applied to real numbers.
  4. Copy the result or bookmark this calculator.

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FAQ

How is DAU/MAU Ratio calculated?
The DAU/MAU Ratio calculator computes DAU/MAU (in %) from mau (monthly active users), dau (average daily active users). Enter your values above and the exact formula is applied instantly; a worked example with real numbers is shown below.
Is the DAU/MAU Ratio calculator free?
Yes. It is completely free, needs no signup, runs entirely in your browser, and sends no data to any server.

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