Share of Search
Calculate Share of Search instantly with the exact formula and a worked example.
Share of Search
Brand search queries
Searches for all brands in the category
Brand market share%
Share of Search
15%
Gap vs market share
3pp
Outlook
Above market share — growth potential
Rest of the category
85000
More about: Share of Search
What it calculates
The “Share of Search” calculator computes Share of Search in % from 3 parameters: brand search queries, searches for all brands in the category, brand market share (%).
A professional calculation for specialists.
Example calculation
With parameters Brand search queries = 15,000, Searches for all brands in the category = 100,000, Brand market share = 12 % the result is 15 %.
How to use
- Enter brand search queries, searches for all brands in the category and brand market share — each field above is adjustable with a slider.
- Share of Search (%) is calculated automatically as you type.
- Check the worked example below to see the formula applied to real numbers.
- Copy the result or bookmark this calculator.
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FAQ
How is Share of Search calculated?
The Share of Search calculator computes Share of Search (in %) from brand search queries, searches for all brands in the category, brand market share. Enter your values above and the exact formula is applied instantly; a worked example with real numbers is shown below.
Is the Share of Search calculator free?
Yes. It is completely free, needs no signup, runs entirely in your browser, and sends no data to any server.
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